We make smart content—per your goals, in your voice—that deepens loyalty and customer lifetime value. How? By upskilling and educating your customers in ways that make them better buyers. It’s digital content your customers will actually want to read, watch, hear, or experience.
We approach technical writing with the same strategic rigor as customer-facing content, developing content that is clear, accurate, audience-focused, actionable & needle-moving. Our goals: unlock pent-up knowledge, enable effective employee ramp-up, power organizational change, and engage & motivate teams.
We develop custom content products that afford your partners exposure to your customer base on your terms. Then, we produce the customer-facing content to fulfill those buys. It’s partner-sponsored education for your customers that pays for itself.
We’ll create a custom menu of branded content options that align with both your customers’ needs and your business objectives—and that are attractive sponsored content buys for partners.
If you decide to sell branded content to partners, we’ll make sure your team is fluent in the value proposition, positioning, and product set for your branded content offering, enabling them to effectively close brand content sales.
Pitch decks. Sales sheets. Call scripts. Emails. Training materials. And if you decide to sell branded content, we’ll help you build the core materials you need to make your branded content offering attractive to potential partners.
Your white-labeled branded content studio. End-to-end content ideation, creation, iteration, and delivery to power customer education, branded content buys from your partners, and employee training.
Founder & Head of Content
Head of Operations
“The Angle team is awesome. They reimagined email content for us in a way that not only connected more readily with our academic and research community, but that also made our partners and collaborators happy. They even went above and beyond to give us technical support that ensured the content landed exactly as we intended. They’re fantastic to work with.”
“Andaiye is a wizard of content strategy and smart partnerships. She and her team know how content in its many forms can help a business engage audiences and reach their marketing goals. She’s smart, capable, resourceful and a pleasure to work with.``
“Everyone calls themselves a content strategist; Andaiye actually is one. Her specialty is developing content that lies in that intersection between measurably moving the business forward and generating authentic customer connections that make them smarter—and more loyal as a result.``
“Andaiye is the real deal. She is a standout content strategist who understands how to create, develop, and execute branded content that aligns perfectly with the desired messaging, voice, and goal. More importantly, Andaiye’s ability to put ego aside, ingest feedback, and iterate towards perfection, makes her an ideal partner and delight to work with every day.”