Angle Content & Strategy
Ideas worth bringing into the world.
We work with organizations that want to reach people and move them, and with independent publishers building stronger businesses.
We bring the thinking, talent and hands-on execution to make ambitious work happen.
For organizations
Good ideas deserve to reach people.
Whether you need people to understand an issue differently, notice an initiative or take part in something, we start with who you're trying to reach and what the work has to accomplish.
Then we shape the strategy and the story, make the creative, and choose the partners and channels that will carry it. And we pay attention to what happens once it's out in the world.
See Shared Health (opens in a new tab)For publishers
Build a stronger business around the work you believe in.
We help independent publications build commercial programs that fit their journalism and their readers.
Develop the offering
What to sell, to whom, at what price, and how it sits beside the journalism.
Build the partnerships
Finding organizations whose goals fit your readers, and making the case.
Produce the work
Partner stories and campaigns made to your publication's standard.
Run the program
Proposals, schedules, publishing and reporting, with as much support as your team needs.
Partner content is always clearly labeled and kept separate from the newsroom.Heard from us on behalf of a publication? This is the work we do together.
Selected work
Restoring Hope
With INQStudio at The Philadelphia Inquirer, for Jefferson
A yearlong series on the science of violence, human behavior and what it could take to build healthier communities.
Explore Restoring Hope (opens in a new tab)India Currents Studio
With India Currents
The partner arm of India Currents, operated by Angle: original storytelling and commercial partnerships that connect organizations with the publication's readers, produced independently of its newsroom.
Explore the Studio (opens in a new tab)Shared Health / Salud compartida
With the Colorado Health Foundation and the Colorado Ethnic Media Exchange
A bilingual reporting series exploring how the conditions that shape our health connect us to one another.
Explore Shared Health (opens in a new tab)Start with what needs to happen.
Before we make anything, we get specific about who we're trying to reach, what they already understand, what might help them see something differently, and what we'd like them to do.
Those answers are where journalism, marketing, commercial strategy and creative work meet. They decide what we make, where it goes and how we'll know it worked.
What we bring to the work.
Strategy & Audience
Understanding your audience and what success looks like.
Storytelling & Creative
Reporting, writing, design, video and campaigns people want to spend time with.
Commercial Development
Products, partnerships and revenue that fit a publication and its readers.
Technology, Production & Operations
The builds, workflows and management that get good work out the door.
About Angle
Angle is an independent, founder-led firm for strategy, storytelling and commercial development.
Every engagement draws on editorial judgment, audience and performance marketing, creative production, commercial development and technical execution, along with a trusted network of reporters, designers and producers who work with us. We're genuinely curious about what our clients are trying to do, and we take responsibility for the work from the first conversation through launch.
A journalist and newsroom founder with a background in audience and performance marketing.
Decades of experience in operations and technical execution, building the systems that make complex work run.
Kind words
“Angle Content is a talented and versatile team, and I’d hire them again in a heartbeat…their creativity and professionalism were exemplary from start to finish.”
“Angle’s thoroughness, nimbleness and clear passion for the project and our work at the Foundation made them an invaluable partner.”
“Working with Angle Content & Strategy was a dream from the get-go. The level of strategy, knowledge and organization they brought to our project was impressive.”
“We were all impressed with the Angle team’s attention to detail, their ability to navigate our organization and our community in a professional way and get the job done beyond our expectations.”
What's on your mind?
An idea you're working through. People you're trying to reach. Something new you want to build.
We'd love to hear what you're thinking.