Empowering News Publishers to Master
Branded Content

Transform your storytelling into a revenue-generating tool without sacrificing editorial integrity. Partner with Angle to tap into strategic, audience-engaging branded content that not only aligns with your values but also supports sustainable journalism.

The Capabilities We’re Bringing to Newsrooms

We understand the challenges you face as publishers. You’re tasked with creating impactful journalism while also finding new ways to fund it. Angle specializes in partnering with publishers win and launch branded content campaigns that drive profitable revenue without overburdening their teams. We handle the complexities of proposal development and campaign management, allowing news publishers to focus on what they do best — producing great journalism that resonates with their community.

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Grow Your Pipeline

Build a steady stream of high-value prospects with a customized pipeline development strategy that turns potential into profit.

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Craft Compelling Offerings

Develop distinctive branded content offerings that resonate with your audience and elevate your market position.

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Win You More Deals

Create impactful proposals that clearly communicate value and convert more prospects into partners.

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Strategize for Success

Map out effective campaign strategies that engage audiences and achieve measurable outcomes, ensuring every campaign is a step towards greater achievements.

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Protect Your Profits

Enhance your financial performance through project design and delivery techniques that increase profitability and ensure sustainability.

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Execute with Excellence

Deliver your campaigns from start to finish with precision and creativity, making every project a showcase of your capabilities.

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Build Your Dream Team

Source and manage the perfect mix of collaborators—from designers to writers—ensuring that your projects benefit from top-tier talent and seamless teamwork.

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Measure, Learn, and Improve

Employ reporting tools and optimization tactics to continually refine your strategies and enhance your impact.

Our Expertise in Action

Our recent two-year collaboration with a major East Coast daily news publication is a testament to Angle’s ability to render  even the most complex, sensitive branded content concepts with nuance and engage communities along the way. What we did:

  • Developed a compelling branded concept—a series tackling the intersection of behavioral science and violence—that secured a significant investment in a yearlong enterprise content series from a major local institution.
  • Defined the campaign’s direction through rigorous research, ensuring each piece was grounded in both science and resonant storytelling.
  • Managed the editorial process end-to-end, including developing client-facing briefs, article production and editing, contributor onboarding, payment processing, and budget management. Our work created instant capacity and attracted revenue for our publisher partner.

Dive deeper: While we cherish the confidentiality of our partnerships, we’re eager to share the details and strategies behind this success — and a deep dive into Angle’s approach to publisher partnerships — during an introductory strategy call. We’ll learn about your publication’s work, share the details of how we’ve worked with partners, and explore how we can bring enhanced storytelling and revenue capabilities to your publication. Book your strategy call.

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Explore Our Blueprints Blog

Follow and join us as we discuss ways to chart new storytelling possibilities—and profitable revenue opportunities—with partner-supported content.

Let’s See What We Can Create Together

We’re a high-touch agency looking for our next three to five partners. Book time with us to share your newsroom’s strategic goals and learn how we might collaborate on building and executing a partner-supported content strategy that delivers for your community, your publishing priorities — and your newsroom’s bottom line.

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