This is Angle
CONTENT
THAT SELLS.
Profitable partnerships.
Content that makes dollars and sense.
WE MAKE YOUR CONTENT COUNT
How confident are you that content marketing produces anything for your business besides more work?
We start with the money question—“What are you really trying to accomplish for your business with content?”—and build a strategy, cadence, and content pieces that are right-sized for your company. Our focus: deepening loyalty, advocacy, and retention for existing customers, and powering paid partnership opportunities with other businesses and brands. Our philosophy: get companies out of the volume game and build content pieces worth their weight in customer resonance, business value, and profitability.
RELATIONSHIPS THAT STICK.
We make smart content-per your goals, in your voice-that deepens loyalty and customer lifetime value. How? By upskilling and educating your customers in ways that make them better buyers. It’s digital content your customers will actually want to read, watch, hear, or experience.
MEET YOUR NEW PROFIT CENTER.
We develop custom content products that afford your partners exposure to your customer base on your terms. Then, we produce the customer-facing content to fulfill those buys. It’s partner-sponsored education for your customers that pays for itself.
LET’S GET YOU IN THE CONTENT BUSINESS
COMPREHENSIVE SERVICES
Social media content · Short and long-form articles · Video scripts, voiceover & editing · Ebooks · Email · Virtual event content
DEVELOP YOUR CONTENT MENU
We’ll create a custom menu of branded content options that align with both your customers’ needs and your business objectives—and that are attractive sponsored content buys for partners.
HELP YOU BUILD ASSETS
Pitch decks. Sales sheets. Call scripts. Emails. If you decide to sell branded content, we’ll help you build the core materials you need to make your branded content offering attractive to potential partners.
COACH YOUR SALES TEAM
If you decide to sell branded content to partners, we’ll make sure your team is fluent in the value proposition, positioning, and product set for your branded content offering, enabling them to effectively close brand content sales.
CREATE EXCEPTIONAL CONTENT
Your white-labeled branded content studio. End-to-end content ideation, creation, iteration, and delivery to power both customer education and branded content buys from your partners.
Andaiye Taylor is a marketing creator and content strategist who takes companies’ marketing efficacy seriously—and personally. Her 15+ years’ experience in digital yield management, content strategy, and journalism entrepreneurship inform her exacting approach to content & educational marketing. In sum:
“No” to throwaway work that merely checks a box, connects with no one, and achieves nothing.
Yes” to content & education pieces and programs that move the needle for businesses in the ways that matter and in ways they can measure, starting with publishing inviting content that creates clear value to existing customers and enables profitable branded marketing opportunities with strategic partners.
One way Andaiye and team know their work is done? When CMOs and VPs of Marketing leave executive team meetings with their capes flapping in the wind because marketing content is a clear value center—or outright profit center—whose bottom-line contributions to the business are undeniable.
Andaiye has an M.S. in Journalism from Columbia University and was a fellow at the Tow-Knight Center for Entrepreneurial Journalism. She was formerly Director of Content Marketing at Bitly, Rubicon Project, and Clover, and was also the founder and editor of Brick City Live, a local news publication covering Newark, NJ that was awarded the top prize for Independent Blog by the New Jersey Society of Professional Journalists and won the Sustain Local award from the Center for Cooperative Media.