This is Angle
Content that makes dollars and sense.
WE MAKE YOUR CONTENT COUNT
How confident are you that content marketing produces anything for your business besides more work?
We start with the money question—“What are you really trying to accomplish for your business with content?”—and build a strategy, cadence, and content pieces that are right-sized for your company. Our focus: deepening loyalty, advocacy, and retention for existing customers, and powering paid partnership opportunities with other businesses and brands. Our philosophy: get companies out of the volume game and build content pieces worth their weight in customer resonance, business value, and profitability.
LET’S GET YOU IN THE CONTENT BUSINESS
Social media content · Short and long-form articles · Video scripts, voiceover & editing · Ebooks · Email · Virtual event content
Andaiye Taylor is a marketing creator and content strategist who takes companies’ marketing efficacy seriously—and personally. Her 15+ years’ experience in digital yield management, content strategy, and journalism entrepreneurship inform her exacting approach to content & educational marketing. In sum:
“No” to throwaway work that merely checks a box, connects with no one, and achieves nothing.
Yes” to content & education pieces and programs that move the needle for businesses in the ways that matter and in ways they can measure, starting with publishing inviting content that creates clear value to existing customers and enables profitable branded marketing opportunities with strategic partners.
One way Andaiye and team know their work is done? When CMOs and VPs of Marketing leave executive team meetings with their capes flapping in the wind because marketing content is a clear value center—or outright profit center—whose bottom-line contributions to the business are undeniable.
Andaiye has an M.S. in Journalism from Columbia University and was a fellow at the Tow-Knight Center for Entrepreneurial Journalism. She was formerly Director of Content Marketing at Bitly, Rubicon Project, and Clover, and was also the founder and editor of Brick City Live, a local news publication covering Newark, NJ that was awarded the top prize for Independent Blog by the New Jersey Society of Professional Journalists and won the Sustain Local award from the Center for Cooperative Media.