Should news publishers rethink branded content? by Andaiye Taylor My partner and I have been hearing a common concern as we have conversations with news publishers about branded content: a worry that inviting external partners to invest in content and experiences will commercialize their storytelling, betray their missions, and erode trust within their communities. […]
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How we’re working with journalists beyond the byline by Andaiye Taylor I want to pick up on what I wrote earlier this week about prospects for journalists in this climate with an example from my actual work. For context: I’m currently working with my partner to expand our company, Angle Content, which helps publishers bring
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Journalists’ advantages in a changing world of work by Andaiye Taylor This is for journalists who are wondering where they might take their skills within and beyond journalism in the wake of layoff after layoff, and whether they need to leave behind the ideals and objectives that inspired them to become journalists in order to
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