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June 26, 2020
Head of Content
Andaiye Taylor is a marketing creator and content strategist who takes companies’ marketing efficacy seriously—and personally. Her 15+ years’ experience in digital yield management, content strategy, and journalism entrepreneurship inform her exacting approach to content & educational marketing. In sum:
“No” to throwaway work that merely checks a box, connects with no one, and achieves nothing.
Yes” to content & education pieces and programs that move the needle for businesses in the ways that matter and in ways they can measure, starting with publishing inviting content that creates clear value to existing customers and enables profitable branded marketing opportunities with strategic partners.
One way Andaiye and team know their work is done? When CMOs and VPs of Marketing leave executive team meetings with their capes flapping in the wind because marketing content is a clear value center—or outright profit center—whose bottom-line contributions to the business are undeniable.
Andaiye has an M.S. in Journalism from Columbia University and was a fellow at the Tow-Knight Center for Entrepreneurial Journalism. She was formerly Director of Content Marketing at Bitly, Rubicon Project, and Clover, and was also the founder and editor of Brick City Live, a local news publication covering Newark, NJ that was awarded the top prize for Independent Blog by the New Jersey Society of Professional Journalists and won the Sustain Local award from the Center for Cooperative Media.
Martin brings more than 15 years of project management experience to the world of content development and execution. Having overseen and delivered high-stakes projects for demanding clientele in the legal, retail, and point-of-sale industries, he brings a hands-on, technology-based approach to the content space. Martin is a workflow wizard, supporting our team of writers and video editors in delivering on-time work that exceeds expectations, all while making the back-end effort virtually invisible to clients.
Head of Operations
Matt brings 25+ years of operational and sales experience. The majority of those years were spent in the e-discovery industry as Director of Operations for the New Jersey marketplace at Merrill Corporation. He then launched a successful boutique e-discovery firm which serviced top law firms and corporate legal departments in northern New Jersey’s robust legal community. With his deep background in sales, management and operations, he brings a wealth of experience in operational accuracy, deadline compliance, and account management. He prides himself on maintaining our high level of service, product output and overall commitment to our clients.